Virtual design and storytelling
— XR Production —
XR technologies are bringing digital informative and learning experiences closer to real-world experience, improving communication and learning.
VR allows users to experience and interact with objects and spatial environments that are either hard to come by or impossible to imagine IRL. With AR, you can distribute additional knowledge to a real-time situation and help people navigate or solve tasks more efficiently.
— Virtual Reality experiences —
Virtual reality (VR) completely replaces a user's experience of reality, immersing them in a computer-generated virtual environment. This type of XR technology has been around for a while, with gradual improvements. It is primarily used for entertainment experiences, such as games, concerts, movies, or sports. VR is also used as a tool for training and in education and healthcare, such as rehabilitation.
— AR experiences —
Augmented reality (AR) enhances our experience of the real world by overlaying what we see with computer-generated information. Today, this technology is prevalent in smartphone AR applications that require the user to hold their phone in front of them. By taking the image from the camera and processing it in real time, the app is able to display contextual information or deliver gaming and social experiences that appear to be rooted in the real world.
Insert your audience into your story
— We remember when knowledge is based on an experience —
We define, design, develop and deploy XR solutions
— Designing XR experiences —
eXtended Reality (XR) is a catch-all term for technologies that enhance or replace our view of the world. This is often done by adding or immersing computer text and graphics into real and virtual environments, or even a combination of both.
XR encompasses augmented reality (AR), virtual reality (VR), and mixed reality (MR). While all three 'realities' share common overlapping features and requirements, each has different purposes and underlying technologies.
XR is set to play a fundamental role in the metaverse. The 'next evolution of the internet' will converge real, digital, and virtual worlds into new realities that can be accessed via devices such as a VR headset or a pair of AR glasses
.